Develop technical and value-based sales tools and training to support sales consultants in customer discussions.
Enable effective sales communication of solution value proposition.
Prioritize deliverables to meet aggressive deadlines and marketing strategies.
Develop communication tools such as collateral, web, advertising, etc. to support assigned products.
Manage social media channels including content creation, engagement, communities, monitoring and reporting of results.
Develop content for digital channels such as web, blogs and social media
Manage award submissions and schedule
Measure and review product marketing programs to ensure alignment with company goals.
Analyze markets to understand market dynamics, competition, business risks and opportunities.